Free for UK estate agents
The fee conversation.
What to say when the vendor tells you the other agent is cheaper. And how to stop the fee being the only thing they've got to compare.
- The words, step by step, for when the fee comes up
- The gap in pounds, worked out before you walk in
- Four things vendors say, and what to say back
- What to do with the ones you lose on fee
Why this one
Three strangers in the living room.
Three agents turn up looking the same, sounding the same and saying the same thing. What's left for the vendor to compare? The fee, and the valuation.
Cheapest doesn't always win.
If it did, the cheapest agent in every town would have all the stock, and they don't. The fee matters, but it matters far more when the vendor sees no meaningful difference between the agents.
You won't win them all.
Sometimes you won't get chosen even when you drop your pants. That's life. This is about winning more of the ones worth winning, at a fee worth having.
What's inside
Before, during and after.
- Before you goThe test that shows whether you look like everyone else, and what to send ahead.
- Your evidenceThree numbers to know, and the gap in pounds on their house.
- When it comes upFive steps, the lines that lose it and four things vendors say.
- AfterWhat to do with the ones you lose on fee, and a card for the car.
Who it's from
27 years in the game. 15 on the front line, 12 helping agents grow.
“If I was to highlight one person that someone needed to learn from to progress the industry, I'd probably say Chris Kyriacou is the one that I would go for.”